As everyone knows, first impressions are important with any relationship. And in business it’s often the most important impression. A bad first impression can be disastrous. Part of that first impression is your Personal Branding Statement.

What is a Personal Branding statement?
It’s a short well crafted statement, often part of your ‘elevator speech’, that delivers your values and qualities that define you. It helps others to understand who you are. Think of it as the foundation of your Personal Brand.

A Personal Branding Statement tells others what makes you unique. It can helps you to be consistent. When speaking to someone in person, in social media and all platforms you use this statement to represent yourself. Since it often will include keywords of who you are it can enhance your online visibility, which can make you standout when someone does a google search.

It helps you to have a statement that focus on your goals whether short term or within your career. It is a way of opening doors to opportunities, some that you haven’t considered.